What is SEO?
  • SEO, or Search Engine Optimisation, is the term used for improving your site in relation to your search engine ranking. Your placement in the search engine index is essential to your flow of traffic. The vast majority of mainstream sites will receive traffic directly from search engines such as Google. The higher your ranking / placement in these indexes, the greater the flow of traffic.

    For example, if you are an electrician in manchester, and someone googled 'electrician manchester' and you hold the #1 spot in Google, it is most likely that person will visit your site. Most searchers are going to browse the first few sites in Google and not others. Therefore, you want to be placed in this bracket.
  • So you really, really, really want to rank high in internet search engines?

    At Clear we employ two methods of SEO - Organic and PPC. Search Engine Optimisation (SEO) is often considered the more technical part of web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. SEO is sometimes also called SEO copywriting because most of the techniques that are used to promote sites in search engines deal with text. Generally, SEO can be defined as the activity of optimising web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.
  • Although SEO helps to increase the traffic to one’s site, SEO is not advertising. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay.

    SEO can be a 30 minute job or a permanent activity. Sometimes it is enough to do some generic SEO in order to get high in search engines. For instance, if you are a leader for rare keywords, then you do not have a lot to do in order to get decent placement. But in most cases, if you really want to be at the top, you need to pay special attention to SEO and devote significant amounts of time and effort to it.

    To discover what revenue potential lies hidden within your website's optimisation, get in touch with us today on 0161 762 3456.